In June 2025, the Piemonte Energy Helpdesk launched a new digital communication campaign to promote awareness of energy efficiency, sustainability, and the regional services available to citizens. Active until the autumn, the campaign adopts a modern and straightforward format: a series of short, clear, and accessible videos distributed through the official social media channels of the Region and via targeted online ads.

The initiative is based on a simple but crucial observation: to be effective, public communication must reach people where they spend their time online—on social networks and search engines. The choice of short videos (“shorts”) meets this need, offering quick, mobile-friendly content with a clear, non-bureaucratic tone.

What do the videos cover?

Each video is under 60 seconds long and focuses on a single topic related to energy and sustainability. Some of the topics include:

• Why install photovoltaic panels?

• What are energy communities?

• What is the Piemonte Energy Helpdesk?

Watch some of the campaign videos

• Photovoltaic Installation: https://www.youtube.com/shorts/iQBEwILRa8E
• Replacing Your Boiler with Incentives https://www.youtube.com/shorts/1Qd0G_8SYp8
• Purchasing Groups https://www.youtube.com/shorts/6G5Nj1U4kUE
• Energy Renovation of a Building https://www.youtube.com/shorts/iY6SyhLwqx4
• Piemonte Energy Helpdesk https://www.youtube.com/shorts/ZfRIcpu-EHE
• https://www.youtube.com/shorts/LxjiKQ7XofM
• Reducing Your Energy Bill https://www.youtube.com/shorts/V-hVXwhV6tU
• Installing a Heat Pump https://www.youtube.com/shorts/8R1zLtVBB-Y
• Sharing Energy https://www.youtube.com/shorts/LZedoDnVuDU
• Energy Renovation and Collective Self-Consumption https://www.youtube.com/shorts/uN4-b-tdTt0

Why Does It Work?

• Clarity and simplicity Each video answers a specific question, using straightforward and accessible language.
• Institutional trust with a friendly tone The campaign is produced by the Piemonte Region but avoids unnecessary formalities, making it approachable and transparent.
• Multi-channel strategy The videos are distributed both organically on social media and as sponsored ads, reaching a broad audience—including both active and passive viewers.
• Consistent visual and stylistic identity All content follows a uniform graphic style, improving recognition and reinforcing the message.

A Digital Helpdesk for the Energy of Tomorrow

This campaign is part of a broader regional policy framework aimed at supporting the energy transition and encouraging active citizen participation. The Piemonte Energy Helpdesk serves as the point of contact between citizens and institutions, offering guidance on regulations, incentives, and best practices for consuming less and consuming better. By adopting a “video first” approach, the Region demonstrates its commitment to modern public administration—focusing on transparency, inclusive communication, and digital literacy. This campaign is a good example of effective public digital communication. In less than a minute, each video explains complex topics in simple terms, sparking curiosity and promoting sustainable behavior. As autumn approaches, it will be interesting to monitor its impact on citizens in Piemonte and the growing use of the Energy Helpdesk’s services.