{"id":489,"date":"2025-07-15T18:23:19","date_gmt":"2025-07-15T16:23:19","guid":{"rendered":"https:\/\/www.sportelloenergia.envipark.com\/edifici-pubblici-en\/?p=489"},"modified":"2025-07-15T18:23:19","modified_gmt":"2025-07-15T16:23:19","slug":"energy-explained-in-one-minute-the-video-campaign-by-the-piemonte-energy-helpdesk","status":"publish","type":"post","link":"https:\/\/www.sportelloenergia.envipark.com\/edifici-pubblici-en\/energy-explained-in-one-minute-the-video-campaign-by-the-piemonte-energy-helpdesk\/","title":{"rendered":"Energy Explained in One Minute: The Video Campaign by the Piemonte Energy Helpdesk"},"content":{"rendered":"<p data-start=\"80\" data-end=\"508\">In June 2025, the Piemonte Energy Helpdesk launched a new digital communication campaign to promote awareness of energy efficiency, sustainability, and the regional services available to citizens. Active until the autumn, the campaign adopts a modern and straightforward format: a series of short, clear, and accessible videos distributed through the official social media channels of the Region and via targeted online ads.<\/p>\n<p data-start=\"510\" data-end=\"832\">The initiative is based on a simple but crucial observation: to be effective, public communication must reach people where they spend their time online\u2014on social networks and search engines. The choice of short videos (\u201cshorts\u201d) meets this need, offering quick, mobile-friendly content with a clear, non-bureaucratic tone.<\/p>\n<h4 data-start=\"834\" data-end=\"863\"><strong data-start=\"834\" data-end=\"863\">What do the videos cover?<\/strong><\/h4>\n<p data-start=\"865\" data-end=\"996\">Each video is under 60 seconds long and focuses on a single topic related to energy and sustainability. Some of the topics include:<\/p>\n<ul data-start=\"998\" data-end=\"1107\">\n<li data-start=\"998\" data-end=\"1034\">\n<p data-start=\"1000\" data-end=\"1034\">Why install photovoltaic panels?<\/p>\n<\/li>\n<li data-start=\"1035\" data-end=\"1067\">\n<p data-start=\"1037\" data-end=\"1067\">What are energy communities?<\/p>\n<\/li>\n<li data-start=\"1068\" data-end=\"1107\">\n<p data-start=\"1070\" data-end=\"1107\">What is the Piemonte Energy Helpdesk?<\/p>\n<\/li>\n<\/ul>\n<h4 data-start=\"1109\" data-end=\"1146\"><strong data-start=\"1109\" data-end=\"1146\" data-is-last-node=\"\">Watch some of the campaign videos<\/strong><\/h4>\n<ul>\n<li data-start=\"93\" data-end=\"124\">Photovoltaic Installation: <a class=\"\" href=\"https:\/\/www.youtube.com\/shorts\/iQBEwILRa8E\" target=\"_new\" rel=\"noopener\" data-start=\"125\" data-end=\"167\">https:\/\/www.youtube.com\/shorts\/iQBEwILRa8E<\/a><\/li>\n<li data-start=\"93\" data-end=\"124\">Replacing Your Boiler with Incentives <a class=\"\" href=\"https:\/\/www.youtube.com\/shorts\/1Qd0G_8SYp8\" target=\"_new\" rel=\"noopener\" data-start=\"213\" data-end=\"255\">https:\/\/www.youtube.com\/shorts\/1Qd0G_8SYp8<\/a><\/li>\n<li data-start=\"93\" data-end=\"124\">Purchasing Groups <a class=\"\" href=\"https:\/\/www.youtube.com\/shorts\/6G5Nj1U4kUE\" target=\"_new\" rel=\"noopener\" data-start=\"281\" data-end=\"323\">https:\/\/www.youtube.com\/shorts\/6G5Nj1U4kUE<\/a><\/li>\n<li data-start=\"93\" data-end=\"124\">Energy Renovation of a Building <a class=\"\" href=\"https:\/\/www.youtube.com\/shorts\/iY6SyhLwqx4\" target=\"_new\" rel=\"noopener\" data-start=\"363\" data-end=\"405\">https:\/\/www.youtube.com\/shorts\/iY6SyhLwqx4<\/a><\/li>\n<li data-start=\"93\" data-end=\"124\">Piemonte Energy Helpdesk <a class=\"\" href=\"https:\/\/www.youtube.com\/shorts\/ZfRIcpu-EHE\" target=\"_new\" rel=\"noopener\" data-start=\"442\" data-end=\"484\">https:\/\/www.youtube.com\/shorts\/ZfRIcpu-EHE<\/a><\/li>\n<li data-start=\"93\" data-end=\"124\"><a class=\"\" href=\"https:\/\/www.youtube.com\/shorts\/LxjiKQ7XofM\" target=\"_new\" rel=\"noopener\" data-start=\"487\" data-end=\"529\">https:\/\/www.youtube.com\/shorts\/LxjiKQ7XofM<\/a><\/li>\n<li data-start=\"93\" data-end=\"124\">Reducing Your Energy Bill <a class=\"\" href=\"https:\/\/www.youtube.com\/shorts\/V-hVXwhV6tU\" target=\"_new\" rel=\"noopener\" data-start=\"563\" data-end=\"605\">https:\/\/www.youtube.com\/shorts\/V-hVXwhV6tU<\/a><\/li>\n<li data-start=\"93\" data-end=\"124\">Installing a Heat Pump <a class=\"\" href=\"https:\/\/www.youtube.com\/shorts\/8R1zLtVBB-Y\" target=\"_new\" rel=\"noopener\" data-start=\"636\" data-end=\"678\">https:\/\/www.youtube.com\/shorts\/8R1zLtVBB-Y<\/a><\/li>\n<li data-start=\"93\" data-end=\"124\">Sharing Energy <a class=\"\" href=\"https:\/\/www.youtube.com\/shorts\/LZedoDnVuDU\" target=\"_new\" rel=\"noopener\" data-start=\"701\" data-end=\"743\">https:\/\/www.youtube.com\/shorts\/LZedoDnVuDU<\/a><\/li>\n<li data-start=\"93\" data-end=\"124\">Energy Renovation and Collective Self-Consumption <a class=\"\" href=\"https:\/\/www.youtube.com\/shorts\/uN4-b-tdTt0\" target=\"_new\" rel=\"noopener\" data-start=\"801\" data-end=\"843\">https:\/\/www.youtube.com\/shorts\/uN4-b-tdTt0<\/a><\/li>\n<\/ul>\n<h4 data-start=\"850\" data-end=\"870\"><strong>Why Does It Work?<\/strong><\/h4>\n<ul>\n<li data-start=\"872\" data-end=\"987\"><strong data-start=\"872\" data-end=\"898\">Clarity and simplicity <\/strong>Each video answers a specific question, using straightforward and accessible language.<\/li>\n<li data-start=\"989\" data-end=\"1159\"><strong data-start=\"989\" data-end=\"1033\">Institutional trust with a friendly tone <\/strong>The campaign is produced by the Piemonte Region but avoids unnecessary formalities, making it approachable and transparent.<\/li>\n<li data-start=\"989\" data-end=\"1159\"><strong data-start=\"1161\" data-end=\"1187\">Multi-channel strategy <\/strong>The videos are distributed both organically on social media and as sponsored ads, reaching a broad audience\u2014including both active and passive viewers.<\/li>\n<li data-start=\"989\" data-end=\"1159\"><strong data-start=\"1342\" data-end=\"1386\">Consistent visual and stylistic identity <\/strong>All content follows a uniform graphic style, improving recognition and reinforcing the message.<\/li>\n<\/ul>\n<h4 data-start=\"1491\" data-end=\"1539\"><strong>A Digital Helpdesk for the Energy of Tomorrow<\/strong><\/h4>\n<p data-start=\"1541\" data-end=\"1890\">This campaign is part of a broader regional policy framework aimed at supporting the energy transition and encouraging active citizen participation. The Piemonte Energy Helpdesk serves as the point of contact between citizens and institutions, offering guidance on regulations, incentives, and best practices for consuming less and consuming better.\u00a0By adopting a \u201cvideo first\u201d approach, the Region demonstrates its commitment to modern public administration\u2014focusing on transparency, inclusive communication, and digital literacy.\u00a0This campaign is a good example of effective public digital communication. In less than a minute, each video explains complex topics in simple terms, sparking curiosity and promoting sustainable behavior. As autumn approaches, it will be interesting to monitor its impact on citizens in Piemonte and the growing use of the Energy Helpdesk\u2019s services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In June 2025, the Piemonte Energy Helpdesk launched a new digital communication campaign to promote awareness of energy efficiency, sustainability, and the regional services available to citizens. Active until the autumn, the campaign adopts a modern and straightforward format: a series of short, clear, and accessible videos distributed through the official social media channels of [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportello-energia-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Energy Explained in One Minute: The Video Campaign by the Piemonte Energy Helpdesk - GASLESS project<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sportelloenergia.envipark.com\/edifici-pubblici-en\/energy-explained-in-one-minute-the-video-campaign-by-the-piemonte-energy-helpdesk\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Energy Explained in One Minute: The Video Campaign by the Piemonte Energy Helpdesk - GASLESS project\" \/>\n<meta property=\"og:description\" content=\"In June 2025, the Piemonte Energy Helpdesk launched a new digital communication campaign to promote awareness of energy efficiency, sustainability, and the regional services available to citizens. 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